After investing countless hours and lots of money into growing your business, the last thing you want is to sell for anything less than what your business is worth. The truth of the matter is so many businesses end up being sold at a fraction of what they are worth. This is because the owners make somewhat simple mistakes such as rushing the sale or failing to enlist professional help. If you are getting ready to put your business on sale, you must learn how to sell it for maximum profit. With that in mind, the big question is this: how do I sell a business for maximum profit? Here are the key things you should do.
Get Expert Help
The mistake most business owners make is of believing they can handle the sale on their own. While in some cases this is possible, most business owners lack the expertise, time, and resources needed to handle the sale the right way. This is more so if you have never sold a business before. Moreover, selling a business is completely different from running a business. With that being said, enlisting the help of an experienced business broker is without a doubt one of the best things you can do to guarantee you sell for maximum profit.
The beauty of working with a business broker is that the broker has handled numerous business sales. It is their full-time job to sell businesses. Consequently, you can hire them in advisory capacities so that they teach you how to sale business or for them to take over the sale of your business. The broker will offer valuable input that not only helps you find the best buyer but also helps you sell fast, for the best terms and maximum profit. Keep in mind that a broker may already have a potential buyer in their contacts. This is because brokers maintain a database of investors who are looking for businesses to buy. The business broker is also more objective which means emotions will not cloud their judgment during negotiations. There is also the fact that a business broker is in a better position to manage confidentiality throughout the sale.
Manage Confidentiality
The sale of your business has to be kept confidential. This is why confidentiality management is very important. The more people learn about the sale, the higher the chances of loyal customers, employees, suppliers, lenders, and distributors leaving you. Needless to say, if these people leave, the value of your business will take a hit. Keep in mind that business buyers are more interested in businesses that can run smoothly with minimal involvement. If key employees leave, there will be a gap the new owner will have to fill. As a result, the buyer will require you to either stay on a little longer after the transfer of ownership or negotiate for a lower price.
The case is the same if suppliers, customers, distributors, or lenders leave. Keeping the sale confidential will further prevent predatory practices by competitors who might try to poach your best employees or clients.
Maintaining confidentiality is a lot of work. It requires using blind ads when putting up a listing of your business on sale, requiring prospective buyers to sign NDAs, pre-screening potential buyers, and so on. In most cases, a business broker will be in the best position to manage confidentiality. This is more so because the broker is not only a professional but also because he will not be directly associated with your business.
Sell for the Right Reasons
Selling for the wrong reasons can scare off buyers. As you answer the question of how do I sell a business, you must be honest with your reason for selling. There are so many reasons why business owners sell. The problem is not every reason will inspire confidence in potential buyers.
Here are some of the best reasons given on businesses 4 sales:
- Retirement
- Illness or death
- Partnership disputes
- Desire to pursue other things
There are many more reasons why you might want to sell. Run your reason by an experienced business broker. The broker will help you know if your reason inspires confidence or not.
Know What Drives Business Value
Many factors affect the value of a business. To learn about these factors, you have to perform a business valuation. A valuation will help understand the strengths and weaknesses of your business. It will also reveal what drives value for your business. You can then use this information to make your business more attractive to potential buyers.
Here are the main business value drivers:
- Growth potential
- Solid supplier and vendor relationships
- Stable customer growth from several sources
- A successful business model
- No history of legal disputes
- Perfectly documented systems and processes
Sell at the Right Time
As you research how do I sell a business, you will learn that timing is everything. The best time to sell a business for maximum profit is when it is doing very well. Investors are more willing to buy a business that is thriving. This is because such a business offers the best ROI.
Conclusion
There is a lot more that can be done to ensure you sell your business for maximum profit. The aforementioned points are meant to answer the question of how do I sell a business as well as help you get started on the right foot. Using any of the above points or combining several of them will guarantee that you sell your business for maximum profit.